Should You Create a Facebook Page?

Facebook offers a unique tool for artists, writers, businesses, and anyone looking for an audience. This is the feature of a ‘Page’. The difference between your personal timeline and a Facebook page is, you don’t have to be friends with everyone on your page in order for them to see the content you put out. They ‘Like’ your page, and poof! They’re part of your audience. You can post whatever you want without worrying about what others may say or think because, honestly, there isn’t much interaction on the pages. People who’ve liked your page are your captive audience until they decide to unlike it.

Now, of course, there’s always a catch, and the catch here is that you can have 500+ likes, but only 25 of those people will ever see your content on their News Feed. Why? Because Facebook is like that. Facebook tries to encourage more interaction by telling people, “If you like, comment, or share posts from the pages you’re on, you will see more content from those pages.” Otherwise, you, as the creator of the page, can pay to have your content boasted in order to reach a wider audience.

So, why all this talk about Facebook Pages here on my blog? Because a lot of writers ask, “I’m not published yet. Should I create a Facebook Page?” Despite all its flaws and inconsistencies, my answer would be, “Yes.” Why? Consider a Page as the first steppingstone in building your online presence. It’s easy. It’s relatively simple, and you don’t have to worry about breaking some kind of rule (as you might in a group or so) when posting your content. Consider this as your place to discover who you are online, how you like to present yourself, and how you’re going to promote yourself. It’s like the playground to marketing. Yeah, whatever you post, real people will see, and some might respond. You get to learn how to flex your marketing muscles, “Okay, this works…and that doesn’t work. People like this, so I should do more of it.” And so forth.

Not only that, but a lot of times publishers these days will ask you if you’ve established a platform (aka fan base). If they see your page with over five hundred or a few thousand Likes, that will make you look better to them because they can see that even before you finish your book, you were working the market.

Okay, so you got yourself a page now, and you’re probably staring at it asking a few questions:

  1. What am I supposed to post?
  2. How often am I supposed to post?
  3. How do I get people to like my page?

To answer the first question, “What am I supposed to post?” you need to determine what the Page is specifically about. Is it about you and your journey as a writer, or is it about a specific book you’re writing? I highly recommend you make the page about You as a writer because in that way it will be all-encompassing of your work, so you won’t have to host multiple Pages to cover all your books.

Now, once you’ve decided what it is about, you can begin posting. You have a captive audience, but you want to keep it in mind with the general theme of your page. Here are common things people post on their Pages:

  • Photos (things that inspire)
  • Quotes
  • Snippets from your story
  • Tidbits of your day regarding writing (e.g. “My characters have go COMPLETELY off the outline!!!”)
  • Share other people’s work to promote and help them
  • If you have a blog, post link to the blog posts
  • If you’re posting a story online, post links to the story
  • Do giveaways
  • Ask questions
  • Share your accomplishments, fears, and tears with your followers
  • And so much more.

Now, on to the second question, “How often should I post?” The answer is simple: every day—multiple times a day if you can. You see, the more you post, the more visible you are to your followers, and the more chances they have to interact with you, and that, in turn, can bring you even more followers. But don’t stress out if you can’t find a lot to post about. Post as things come to you, and try to make it natural.

The third question asks, “How do I get people to like my page?” First off, make sure your page is attractive to people. Give your page a unique, eye-catching banner (sometimes called a ‘cover’).  Make sure the banner is something that will catch people’s attention rather than deter them. Once I saw a banner that was covered in roaches, and I’m sorry, but no–I don’t do bugs. Just seeing that banner guaranteed that I wouldn’t click ‘Like’ on that page. So make sure your banner is something a bit more warm and inviting.

How do you create a banner? If you know an artist who’d create one for you, approach them with the request, but be willing to pay because that’s the courteous thing to do. If you want to try creating a simple one yourself, try this link: Timeline Cover. It’s nothing fancy, but it’s free, it has all the right dimensions, and they don’t include a watermark on the final product. I always click on ‘Start Designing a Facebook cover’ (upper right hand corner), and then select the blank background option, so I can just work from scratch although you can use whatever they have to offer. Just know you’re not going to get absolutely high quality work from this because it’s extremely limited with tools, but it’s an affordable alternative when you don’t have the personal artistic skills and can’t afford an artist to create it for you. When creating your own banner though, be sure you have the rights to the pictures just to be safe. To do this, look up stock photos.

So, you’ve made your page attractive with a brilliant banner, but how do you get people to your page to like it? The easiest way to get likes is to announce to your FB friends and family that you have a page, and that you’d appreciate anyone and everyone who heads over to it and gives it a like. Outside of that, you shouldn’t go to someone else’s page and say, “I liked your page, so go like mine.” That is rude, and 99.9% of people won’t return the favor.

Now, a tactic some people have used with me is private messaging me a sincere, personalized note in which they really appreciate the content of my page, and they’ve liked it, and they ask that I take a look at theirs. They may or may not ask me to return the like. However, because they’re sincere and took the time to really look at my page to see what it was about in order to craft a personalized message, I’m more prone to go to their page and like it. This only works if it’s an honest message and not something vague like, “Hey, I like your page a lot. Would you mind liking mine?” While that’s nice (because you didn’t demand a like), taking a moment longer on the person’s page to discover what it’s really about and putting that in the message goes a lot further: “Hey, I just love the pictures you share on your page! Very inspirational! I’ve given your page a like. Would you mind checking out my page? <insert link>” This is one way to get some likes.

Another way to get more likes is to join groups that are related to your craft (if you’re a writer, writing groups, artist—artist groups, etc). There may be some marketing or promotional groups you can join as well. Remember: always follow the rules of the groups because you don’t want to spam and get kicked out. If you’re uncertain of the rules, contact an admin and ask for permission to share your page. Many groups will have a specific day set aside for such promotion because they don’t want the group spammed all the time by people constantly sharing their work.

Now, once you find these groups, if you jump out and say, “Hey! Like my page!”, don’t expect many likes. Why? They don’t know you. You need to establish a presence within the groups before expecting anyone to follow you. To find out more of how to do this, take a look at my earlier blog post about The Etiquette of Self-Promotion.

Remember though, your page is nor your personal Facebook Timeline. The page is not where you post pictures of your pets, children, or anything personal—unless it’s directly related to your craft. Keep your private life private…unless you want everyone to know about every element of your life.

So, should you create a Facebook Page right now even if you’ve never published a book and haven’t even completed the book you want to publish? If you want to create one, then yes—go ahead. Even if you’re unsure, remember that you don’t have to share your page immediately. It’s not like people all over the internet will see it as soon as you create it. You can take your time molding it into what you want before inviting anyone to view it.

Creating a Page is easy. Building a following takes more time, so you need to be patient and dedicated to it. Might as well start now.

If you’d like to see my Facebook Page, you may find it here: www.facebook.com/AuthorKellyBlanchard. I post a lot of pictures that could inspire settings or characters for stories. Occasionally I post quotes as I come across them, and I talk about my own writing experience when something thought-provoking or humorous or exciting happens. It would be good to see you there!

The Etiquette of Self-Promotion

It is commonly said in order to promote and market your work, “Presence is key.” Does this mean you have to bombard people with posts saying, “Buy my book!”? Or does it mean you can constantly tell people, “Read my stuff! Look at me! Check this out!”? No. That is not what it means when it is said ‘presence is key’. So what exactly does it mean?

First off, the saying is very true. In order to promote, market, and sell your work, your presence must be out there—notice, I said your presence, not the presence of your books or work or anything like that but rather you. You must become a face and a name familiar to people because if people know you, they’ll be more likely to consider whatever you’re selling, and they may start spreading the word. So, how do you do this?

Don’t make it about you. If you’re on Facebook, Twitter, or any social media site, don’t make all your posts about you. Instead, reach out to others, encourage them, answer their questions if you can, and promote their work. Then, when the time is right, market your own work, but don’t spam your followers with posts saying anything along the lines of, “This is worth reading! Worth purchasing!” Your work should speak for itself. Your readers should speak for you. If you have to boast about it, that gives the exact opposite message you want to portray—it tells me your work isn’t exceptional.

Is there a place for you to specifically promote your work without being a nag? Yes, but you need to create that space. For instance, having a Facebook Page or Facebook Group specifically for your work is a good place to post anything regarding what your work. Your followers there expect that, so it’s fine. However, don’t private message anyone or go to someone else’s page and tell them they need to buy your book. That is distasteful etiquette, and as I said, it has the opposite effect than what you want. The only time this is acceptable is when someone inquires of something along the same lines as to whatever you have to offer. That’s a good time to suggest whatever your work. Notice, I said suggest—not tell or order the person to purchase whatever you’re offering because when someone commands us to do something, we’re more inclined to do the opposite just because we like to be rebellious like that.

So, how should you approach marketing yourself? Don’t be afraid of social media or of criticism. Be watchful of what you say, and be considerate of others—remember, they’re human beings as well. Determine your strengths and be willing to share your resources with others without expecting anything in return. Yes, in an ideal world, if you promote someone’s work, they will in turn promote yours, and some people are really good like that, but others…they just forget or don’t think about it, and that’s okay. That is simply who they are, and you shouldn’t take offense to it, and you’re not obligated to share their work either unless you truly think it is worth sharing. At the same time identify your weaknesses and be on the lookout for those people who might be able to help you strengthen those areas. Someone else might have the same weakness and ask the question you didn’t want to ever ask, so you can follow the conversation and learn as well.

Also, when you are giving others feedback on their work, don’t settle for, “That was good!” While the writer appreciates the fact that you think their story is worthy of some praise, this kind of feedback is shallow and hollow. Instead, look into whatever you’re reading and try to pick out one unique thing that stands out for you and bring that out. That will show the author that you really did pay attention. However, if you see errors or anything that needs correcting, be courteous and contact them privately informing them of the problem. Why do it privately? Well, one day it may be your work out there being critiqued, and would you rather someone publicly correct you or privately? If you’ve shown respect to others, they are more prone to show you the same respect.

In other words, be human. Whatever you have that you’re promoting, seek opportunities to surprise your followers and do random acts of kindness for them. Offer unique opportunities that would get your readers excited about interacting with you.

Is this all you need to do to successfully sell your work? No. Each social media site has its tricks here and there and little secrets that’ll help you. However, knowing who you are and being comfortable and confident that your work can speak for itself is a major realization, and this carries over to all social media sites.

In the end, be real, promote your work from time-to-time, but be yourself.