Thunderclap is a promotional opportunity not limited to writers but can be for events, artists of all kinds, and anything really where you need to get word out. There are different packages offered, but the basic one is free, so it is no cost for you or anyone who supports you, but what exactly is Thunderclap?
Before I explain what Thunderclap is, let me illustrate what social media is. The internet is full of noise of people posting about every detail of their lives and every thought they have. It’s a loud and noisy place. It’s really hard to get word out. I often compare it to being in a crowd and saying something. You can yell all you want, but if you’re the only one saying whatever it is you’re saying, no one is going to hear you. Sure, some might notice your attempt and look at you strangely, but they’re not quite sure what it is you said because of all the noise of the crowd. However, if a bunch of people start saying the same thing, people take notice. This is where Thunderclap comes in.
The important factor with Thunderclap is the social reach of everyone who supports a campaign. Using Facebook, Twitter, and Tumblr, everyone has a different group of followers/friends. When someone supports a Thunderclap campaign, they’re allowing Thunderclap to post on their social media platforms (you can choose which platform you want used) a one-time post written by the creator of the campaign. This is posted only once, and that is on a specific day and time set by the creator of the campaign. In other words, if you sign up with Thunderclap to support someone’s campaign, Thunderclap will not continue to post random things on your platforms. It will only post whatever you support. Let me break it down:
James’s social reach is 489 people.
Kasey’s social reach is 952 people.
Nathan’s social reach is 1,204 people
And Sandra’s social reach is 1,321 people
Now, Hannah is the creator of the campaign, and her social reach is 692. She is friends with James, Kasey, Nathan, and Sandra, and when Hannah begins a Thunderclap campaign, all four of those support her campaign. This gives her a social reach of 4,658—a number she wouldn’t have had if it wasn’t for everyone’s support.
When you create a Thunderclap campaign, you have to choose the number of supporters required in order for the campaign to be launched. You also set the date by which you must have that number (or not) for it to be launched. The least amount of time recommended is two weeks. If you fail to get the number of supporters you chose within the timeframe that you chose, the campaign will not be launched at all. The least amount of supporters you can choose is 100. The next amount is 250. And it goes up from there.
Now, how do you make a Thunderclap campaign successful so that you reach the number of supporters you need in order for the campaign to be launched? First off, share it with your family and friends and ask them if they’d support it. Don’t expect too many of them to do it because they’re unfamiliar with Thunderclap and may have some reservations, so you will need to look elsewhere. There are Thunderclap groups on Facebook that you can join and post your campaign there, but it’s a ‘clap for a clap’, meaning they’ll support yours if you support theirs.
However, the most successful way I’ve found is to have a good support group around you prior to any promotions. For instance, I have a Facebook group of almost 500 people (at this time). They’re fans of mine, and they’re big supporters for what I do. When I discovered Thunderclap and created my own campaign, I shared it in that group, and I tagged a bunch of people I knew would back my campaign. Within 6 hours, I had reached my goal of 100 supporters for my campaign although I had a month before my campaign went life. Once you’ve reached your goal, you can overshoot it and continue getting more and more supporters. The main trick is informing people what Thunderclap actually is and asking for volunteers that you could tag when you want your campaign to be supported. Once you get a list of people, create your campaign then share it, tagging all those people who volunteered, and encourage them to share as well.
You have to push this. You can’t just sit by and hope that someone notices. Social media is far too fluid, and posts sink into oblivion all the time. If you want it to work, you need to work it. Don’t wait for someone else to do it for you. When I’m pushing a Thunderclap campaign, I make it like a game or a sport. I aim for 10 supporters at a time, and each time we get more supporters, I announce it in the thread, “We’re at 45 now! We need 5 more to 50! We can do it!!” This gets people excited, and they want to be a part of the movement which makes it succeed.
And that is what Thunderclap is, and it can be found here: www.thunderclap.it.