Sharing the works of others—it’s the courteous thing to do in order to support one another, but it is one thing to share someone else’s work and another thing to get that writer new readers. So how do you do it? First off, you have multiple platforms on which you can promote others. Any social media outlet (Facebook, Twitter, Tumblr, blogs, etc) offers unique opportunities, but how do you share? What do you say?
Most of the time people simply say, “Read this awesome story!” or there might be a little more like, “Be sure to check out this fantastic fantasy story!” or such. It tends to be short and relatively vague, and it works…sometimes, but personally with me, such blurbs really don’t get my attention. It gives me no motivation to click on the link because it doesn’t speak to me.
However, I ran an experiment. I wrote up two random blurbs for a story and sent them to ten different people. Here is what I sent:
“Hey, you should totally check out this awesome fantasy book! Lots of twists and turns. Very intriguing.”
“Hey, you should totally check out this awesome fantasy book! It has me constantly doubting the motives of each characters, so I don’t trust any of them, but it’s a lot of fun. Plus! There’s a character who ABSOLUTELY reminds me of Rumpelstiltskin from ‘Once Upon a Time’, so if you like that character from that show, you’d like this book.”
(The story I wrote the blurbs about is ‘The Magician: Book One in the Rogue Portal Series by Courtney Herz’ in case anyone was wondering.)
I asked them which one did they prefer better? Which one would likely convince them to check out the story. The results?
7/10 chose #2
2/10 chose #1
1/10 was absolutely indecisive
The people who chose #1 said short was best, but they didn’t really give much more reason other than that.
Those who chose #2 said it was much more personalized, and it spoke to them more individually. The impression they got with #1 was the person was sharing the story only out of obligation—not because they really want to or believed in the story.
One person who chose #2 said if it were an official promotion of a story, they would choose #1 instead, but if it was coming from someone they knew and trusted who was helping out a fellow writer friend and sharing their work in a more informal way, they would choose #2.
And the indecisive person? Still hasn’t given me a reason one way or another.
So what is the verdict?
If you are sharing to help someone out in an informal manner, and if you really want to get that author more readers and help them reach their audience, take an extra moment to craft your message. Find something in the story that truly catches and keeps your attention, something that you find unique because more stories don’t do it (e.g. a vampire that cares for his pet cat even though he’s chasing down possible end-of-the-world threats (this story is ‘Shadows of Glenhill’ by Raven Blackburn on Wattpad)). Don’t make it a long blurb or have too many examples of things you really like in the story. Just one should do. Craft it so it’s more personable.
However, if you are sharing someone’s work in a more formal manner (perhaps as a blog post, or maybe your Facebook Page is about promoting others’ stories), then shorter is better, but still try to make it unique. Don’t settle for, “Great story!” Add something more like #1 had where it said, “…lots of twists and turns. Very intriguing!” —this tells you that the story will be one that will make you think as you try to get ahead of the characters and even the author. Every little bit helps, but keep it short. And, of course, always supply the link where the story may be found.
So, go ahead. Share fellow writers’ works. They may do the same in return, and both of you could be helping out one another. That is what a supportive community is all about.