Last week, I discussed why it’s important to create a Facebook (FB) page now regardless if you’re published or not. Now, there’s a catch with the Pages, and this is the overall lack of interaction with your followers. I’m not saying you won’t have any interaction with anyone—just not as much the Page gives you the illusion of having. This is because of the inability to tag people in posts (unless in comments, but even then it’s unreliable) and not everyone who likes your page will see every post you make. So what is a good alternative? Why have a FB Page in the first place?
The reason why I recommend getting a FB Page first is because it is the first steppingstone into building your platform. It’s simple, and it’s relatively easy to get people to follow you. If someone wants to support you, and they see the link to your Page, all they have to do is Like it. Not much commitment required on their part since they may or may not see your posts in their news feed. Basically, they’re another number, and it makes you looks good. But what if you (and your followers) want more than that? What if you really want to connect with people who are supporting you? What do you do then? Well, after you’ve established how you post and what sort of things you will be posting, you move on to the second steppingstone—creating a customized group primarily for your followers.
Now, to do this, you can create a Facebook Group or even a Google Plus group or something on Twitter—or all the above. There are numerous social media outlets out there, and all you need is the ability to create a group. Once you have that group, you can send a personal invite to those people who like your Page. Explain to them how you will be posting even more stuff in the group and that you welcome interaction. Not only that, but what you post in your group has a higher chance of showing up in people’s news feed than the Page. For the most part, people feel privileged to be invited to such a personalized group, and the fun really begins because now you can tag people to strike up a conversation or to show them a picture or a quote that made you think of them specifically. They feel included, and people like this.
Why not just create a Facebook Group first? Why start with a Facebook Page? First off, there are no rules as to which one you should do first, but I have found people are more inclined to Like a Page rather than join a Group. This is because the thought of a Group gives the impression that more commitment is required (in order to have proper interaction). I like to use my Facebook Page as the gateway to my Group. When someone likes my Page, I send them a private message thanking them for liking my Page, and then I invite them to my Group if they’re interested. Never add anyone to the Group without their approval. This is regarded as rude and may stress out the individual because the last thing they need to put up with at that time in their life is another Group (no matter how awesome it is). Rather, leave the decision up to them. Tell them about it, share the link of the Group, but let them go to the Group and decide for themselves whether or not they want to join. If they join—wonderful! If they don’t, then don’t take it personally.
How long should you wait between creating a Page and creating a Group? While there is no absolute rule to this, I recommend waiting six months to a year before creating a Group after you’ve made a Page. This is because you need to build up your credibility and establish your FB presence, so when people see you have a special group they could join, they won’t hesitate joining because they know you. Also, when you create a Group, you may find it difficult to keep up with constant activity on both sites. I post 95% more in my Group than I do on my Page, but I still keep my Page active because I have specific things I make sure I post there to keep it alive. Otherwise, all my energy would go into my Group. It’s hard to multitask. You don’t want to give your followers duplicate posts because that could lead to them unfollowing you on one (or both) of the sites.
Some people say self-promotion does not work for authors, and they may right. The internet is so bombarded with information and everyone clambering to get on top, that it is really almost impossible to reach a huge mass of people—almost impossible. However, if you stop focusing on the larger scale but connect more individually with each person, and it becomes a real connection. Over time you’ll realize how many followers your actually have.
This is why I recommend interaction through your own Group using your Page as your gateway to the Group. Some people have more success than others using Pages than Groups or using Groups than Pages or something altogether different. You need to determine what works best for you and what your method is to reach your audience. It takes time, patience, and confidence. If you have low self-esteem, don’t make it so much about you. Rather, make it about others—seek to be a source of encouragement, inspiration, and a safe haven on the otherwise cruel place known as the internet. As they come to appreciate what you have to offer, they’ll come to respect you and hold you in high regard, and this gives you confidence.
If you’d like to compare my Page and my Group as an example, you may find them here:
P.S. With the Page and with the Group, you have the ability to customize your URL so it’s not merely ‘facebook.com/(a long series of numbers…)’. Be sure to look into that. It helps give you a more professional presence.